FORT MILL — Town officials are tinkering with the recipe of their signature spring event.
The award-winning S.C. Strawberry Festival, which celebrates its 10th anniversary this year, is swapping out the usual midweek feature — the Pick ‘n’ Flick strawberry picking and after dusk family outdoor friendly movie near Springs Farm — for live music and more on Main Street. The Downtown Jam will is 6-9 p.m. May 1 and include beer sales by Hobo’s. Main Street will be closed to vehicle traffic at 4 p.m.
Town Events and Media Coordinator Caroline Hasty presented the plan to Fort Mill Town Council Monday night. Council voted unanimously to approve alcohol sales and signed off on closing Main Street for the event, according to the Fort Mill Sun.
Music will still be included on the final two days of the Festival, held May 3-4 in Walter Elisha Park. As in the past, the festival will feature games and rides, food and beverage vendors, including beer and wine sales, exhibits, contests and more. Fort Mill High School will host the annual S.C. Strawberry Festival Pageant on April 27, kicking off the week of festivities.
In the past, the festival closed with a main live music act. One year, 90s hit makers The Gin Blossoms was the closing act. Other years, tribute bands honoring Prince and The Eagles played the festival’s final notes.
Honors for the town
Fort Mill and Hasty, who leads the organization of the festival for the town each year as well as other events, took home two awards from last week’s North Carolina Association of Festivals and Events ShowFest. The town’s downtown Scare Crow Crawl won the 2019 Rising Star Award for best new events or festivals less than five years old. That event invites residents, businesses and organizations to create scare crows that arranged around the downtown area in the days leading up to Halloween. Voters pick the winning entries.
Also, the 2018 Strawberry Festival’s official poster won the Best Event Poster award.
For more about the festival, click here.